Recently I’ve seen posts decrying the end of the digital music era. For evidence, they present basically the fact that digital downloads are toast and music streaming services are going bankrupt/losing money, some of them for years on end. Here’s my take: Amazon has had years of losses, as well. If Spotify wants to win this game, they should be hemorrhaging money even faster. Subscription rates are low because the price is too high.Think about how much a teen pays for a data plan, then your ask is ten bucks on top of that, when they can (for now) hear everything on Youtube for free? I hear many artists screaming that their streaming royalties are too low, but I don’t hear record companies.
Some independents of my acquaintance are doing just dandy on their Spotify royalties, thankyouverymuch. in my opinion, Spotify needs to take a page from the Republiicans and lower the tariff to let more goods flow, then a page from the Democrats to let the most successful artists subsidize the lesser ones so they can develop. That is essentially how the old industry worked, back when it did and wasn’t having it’s books buggered by either the Mob or Wall Street. But this can only happen with the utmost transparency, so that everybody knows that nobody is gaming the play counts; until we put a stop to that, artists will never get fairly paid.