Bob On Content Creators

Bob Lefsetz

Bob Lefsetz

Bob Lefsetz is of the opinion that, “Creation used to be expensive and we felt anybody who’d made a record deserved attention. Now anyone can record, even on their iPad, and we need a reason to pay attention.”

If you have a really great song, it’s theoretically possible to hum a lil’ ditty into your Dictafone and have a number one record,  but that’s not really how records get made. (neither then nor now) Small wonder Larry Crane dissed Bob in  TapeOp:  http://tapeop.com/blog/2013/07/19/you-dont-have-clue-how-records-are-made-do-you/
There has in fact, been at least one top-charting track recorded entirely on iphone, but the trouble has never been about the technology; it’s in having a great piece of music, recorded well enough to move people. In a biz that no longer rewards mid-level songwriters and studio musicians, that spells doom. We need to better reward content creators, imho. I’m not trying to stick my finger in the dike of music history, I agree streaming will one day be king, and I appreciate the great democratization of all these wonderful modern recording tools that are more affordable than ever, but what’s being lost is the expertise that music-biz revenues once supported; if it’s never coming back, I guarantee the music will suffer, and we’ll all be the poorer for it. We have seized the means of production, but the results thus far might have confounded Marx.

 

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