Music Retail

You’d think Guitar Center and places like ’em (remember Mars Music?) would go out of business; they would, if it weren’t for a constant supply of fresh newbs to buy there AND work there. If you pay your sales reps no better than a Starbucks barista, (and train them even less) why should you expect them to know any more? Yeah I’ll shop there (and online) for commodity items where price is my only consideration, but more and more, my business is going to places where their family name is on the cables they sell, and they actually care what walks out their door.

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